RUGR is a FinTech company that has specialized in agricultural loans through a single-window loan application, which has been a great boon for farmers. The idea behind this novelty is to make it more accessible, decrease processing time, and ultimately help farmers with the easy facilitation of financial support they need to thrive. This article highlights the different advantages of the streamlined loan application process of RUGR and how it adds to the financial well-being of farmers in rural India.