What an Ad Operations Specialist Checks Every Day
An Ad Operations Specialist manages campaign setup, trafficking, testing, and reporting across digital platforms. The role connects sales, marketing, analytics, and finance teams to ensure accurate delivery, pacing, targeting, and compliance. By reviewing performance data, resolving discrepancies, documenting workflows, and applying quality checks, an Ad Operations Specialist supports transparency, protects user experience, improves efficiency, and helps organizations understand results through dashboards, audits, optimization reviews, and consistent operational standards across complex.