Is Unity the Best Tool for Augmented Reality Development in 2025?

The Augmented Reality (AR) market has experienced rapid growth over recent years, evolving from a futuristic concept into a transformative technology across multiple industries. Today’s AR market showcases significant momentum, driven by increasing demand for immersive user experiences, advancements in smart devices, and the rising adoption of AR applications in sectors such as retail, healthcare, education, automotive, and entertainment. Unity is a powerful cross-platform game engine and integrated development environment (IDE) widely used for creating 2D and 3D video games, as well as interactive simulations and applications. It is particularly popular among indie developers and for mobile game development due to its ease of use and extensive features.