How to Set Up Facebook Pixel & CAPI for Better Ad Tracking

Accurate tracking is key to performance marketing success. The Facebook Pixel captures on-site actions, helping optimize ads and build retargeting audiences. But with browser privacy changes, Pixel alone isn’t enough. Enter Conversions API (CAPI), which tracks server-side data directly from your backend. Together, Pixel and CAPI provide robust, cookieless tracking. To set them up, install Pixel via your website’s tag manager, then connect CAPI through your server or a partner platform. This dual setup ensures you’re getting the full picture of your campaign's effectiveness.