How Ai And Big Data Help Brands Manage Their Online Reputation
Marketers today focus their efforts on the management of online ratings and reviews. However, online reputation management has a wider focus beyond covering the reviews and ratings. For instance, there is hardly a brand out there that doesn't face the customers' issues. Therefore, brands need to analyze and follow what customers are sharing on different platforms to respond to boost their online reputation. This proves the importance of investing in advanced technologies like Artificial Intelligence( AI) and big data.