Flipkart Acquires Pinkvilla Majority Stake to Boost Engagement with Younger Audiences
India’s biggest e-commerce portal, Flipkart, has spread its wings in digital media as it took a majority stake in infotainment brand Pinkvilla. It is a significant step for Flipkart to move beyond being a retail portal and signals the increasing importance of content in shaping consumer experiences.Flipkart acquires a majority stake in Pinkvilla in a $15M deal to boost engagement with Gen Z & millennials. This strategic step combines content-driven engagement with commerce growth, reshaping how young India shops & consumes entertainment.