Digital marketing is a form of marketing that uses the internet and digital technologies to connect with customers. It includes various techniques, such of their buying journey and provide them with relevant and personalized content. Digital marketing can help businesses build their brand, increase their sales, and measure their performance. Digital marketing is constantly evolving and requires data analysis, creativity, andas search engine optimization (SEO), email marketing, social media marketing, and online advertising. Digital marketing aims to reach customers at every stage strategic thinking skills.